Email Marketing

I am finally ‘walking the talk’ as I launch this blog called THE PLAYBOOK to provide brief tips on marketing, advertising, branding and design. The blog is totally FREE and is intended to keep you informed with the ever changing trends in the world of marketing. Most importantly, this is to show you an example of what YOUR business can send to YOUR customers. Read on to learn why you should consider using email marketing and how to do it right.

Email Marketing sounds easy and looks simple, but it takes more than a simple jpg image to create a successful campaign.

Email marketing can help retain customers, increase sales, keep members informed, fill seats, raise brand visibility and help you grow your business. Email is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment of any marketing medium.

But to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. And results need to be thoroughly tracked and applied to future mailings.

And that’s where we come in. With our help, you’ll be able to:

Utilize industry best practices…
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well constructed email every time, we can help make sure you’re on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.

Create and send stylish email campaigns…
We’ll help you create stylish email campaigns, proof them for problematic content, and send them quickly and accurately every time.

Deliver with success every time…
A world-class delivery network ensures high delivery rates through our personalized send-off, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary.

Track your results in real time…
You’ll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You’ll find out who bounced (definitely didn’t get your email) and be able to follow up with them.

Call or email today to find out how you can start using email marketing for your business.